Did a USO tour with Carolin and Brett Rodriguez, visiting military bases in San Antonio, TX and Columbus, GA and participated in demonstrations and discussions with active military members and vets. Tatum worked it in promoting Dog. He launched the trailer exclusively on the The Kelly Clarkson Show. ASUS computers served as a global partner on the Fleischer directed movie, and even made a cameo in the film. The first 2,500 Fortune Blend Collector’s Boxes contained a secret treasure: a replica of Nathan Drake’s ring from the pic. Customers could buy a standalone 40-serving tub and a Collector’s Box, which included one 40-serving tub and one 16 oz Shaker Cup. G Fuel was also a promo partner, creating a new flavor Fortune Blend inspired by the pic. The campaign also reaped 12.5M off of its two Super Bowl spots. Cross-promotions from the Sony PlayStation social channels were at 104.5M before weekend opening, while the film’s social channels at 407K built strong momentum from 42 Facebook videos at 40.9M and 24 YouTube videos at 104.6M. RelishMix notes that online frenzy 24 hours after the Big Game reached 522.3M for Uncharted across Facebook, YouTube, Instagram and Twitter, far exceeding the awareness for an action-adventure movie social reach by 4X. The spot ran on last week’s pre-game Super Bowl, while another unique and specially created co-branded spot was seen dominating the largest digital billboard in Piccadilly Circus, London. Holland’s Instagram views for Uncharted posts ranged from 6M all the way up to 15M, this being his highest:Ī post shared by Tom Holland course, Sony also leveraged PlayStation which had a console reach across 24 countries and 26 languages, including several ‘firsts’ being shown on the PS5/PS4 from the pic, exclusive content drops, and a Fortnite/PlayStation Themed Event.Īmong Uncharted‘s promo partners, Hyundai Motors touted a global push, promoting the TUCSON in an add that starred Holland and was directed by the film’s director Ruben Fleischer. Wahlberg engaged his 45.9M fans as well as Antonio Banderas who counts 9.1M fans. Social media firm RelishMix spotted online promo power from Holland with 68.4M across his social media handles, and that doesn’t even include Facebook. has already spent on The Batman. Top networks Uncharted advertised on were NBC, CBS, ESPN, ABC and Fox across shows such as NFL football, Super Bowl LVI Pregame, SportsCenter and the Winter Olympics and the NBA.

This compared to the near $26M that Warner Bros. Overall, iSpot measured that Sony spent close to $20M in TV spots, that generated 1.12 billion. Get your rush of action by seeing the movie exclusively in theaters now! /v12lQ22oWT Take a look at our ultimate #UnchartedMovie experience. There was a 360-marketing campaign surrounding Super Bowl LVI with pre-game stunting, digital extensions, signage around SoFi Stadium, fan screenings around the globe, all culminating in a global influencers activation, “Uncharted Waters,” which was a skydiving experience. They surrounded the Winter Olympics with campaigns on TV, online and featured “The Race To Uncharted,” an online treasure hunt. To raise this movie’s profile, Sony eventized the launch of ticketing with custom talent videos timed to the final Uncharted trailer which dropped over NFL Championship weekend.

Top venues were AMC Burbank, AMC Disney Springs, Harkins Estrella Falls in Goodyear, AZ, The Warren OKC in Moore, OK, and the AMC Thoroughbred in Franklin, TN. PLFs and Imax drove 32% of the pic’s weekend to date.

delivering 8% of Uncharted‘s ticket sales. With movie theaters reopened in Ontario, Canada rushed back to the B.O. The movie’s Saturday business clocked $16.3M up 6% over Friday+Thursday previews’ $15.4M. With over $100M WW, the possibility of a franchise starter for Uncharted looks promising. Thank you to our sister company, PlayStation, for their incredible partnership, and all the many people who worked so hard to bring this film to life in a big, theatrical way.” Tom Holland and Mark Wahlberg are brilliant together. Said Josh Greenstein, President, Sony Pictures Motion Picture Group, about Uncharted, “This result is yet another extraordinary testament to the appetite for the theatrical experience that Sony Pictures bet on. The marketplace can sustain more than one overperformer.” Lomis also praised Gerry Rich and the UAR marketing team as well as Dog filmmaker Reid Carolin and Tatum for propelling the movie’s success. “It’s the first time two movies have overperformed in the same weekend in a long time,” beamed UAR Distribution Boss Erik Lomis, “This speaks to the health of the market and shouldn’t be overlooked. Japan's 'Takano Tofu' Clinches Top Prize At Far East Film Festival Udine Zhang Yimou Receives Lifetime Award

Uncharted movie times